In addition to Sprayer Pumps considering the quality of […]
In addition to Sprayer Pumps considering the quality of the product itself, cosmetics brands also focus on product packaging spray pump heads. The unique rigid plastic pump head has become the focus of differentiation among more and more brands. Facial scrubs, roll-on eye creams, waxes and anti-fat emulsions are all products that can benefit from easy-to-use and convenient packaging pump heads. If you want to make your own world among many personal care brands, whether the plastic lotion pump head is creative enough or not is obviously a key factor for the brand to stand out. The differentiation strategy of product performance is to find the uniqueness that similar products do not have as the focus of creative design.
The research on product function or performance is the first prerequisite for a brand to go to the market and to consumers. For example, "white plus black" cold medicine, take white tablets during the day without falling asleep, and take black tablets at night to sleep soundly. Because the product functions and characteristics are different from traditional cold medicines, especially the tablet design and outer packaging design surround Black and white 2 colors make a fuss, so that this product can easily win a favorable position in the market compared to other similar products. Some similar products are of similar quality and their respective expressions are also very similar.
How to highlight the distinctive features, can not let go of any small features in the design. Such as Tide, Weibai, Diaopai and other laundry detergent packaging design. Most washing powders emphasize clean, clean, refreshing, and clean in the packaging design positioning. Therefore, the packaging design colors use green, blue, cyan, etc. with white to highlight their positioning ideas. Tide detergent adopts orange-red series to highlight the vitality and high efficiency of the product. Since a large number of washing powder packaging adopts cool colors, it is of course eye-catching as a warm product with strong contrast in color, just like "a little red in the green bush." The new body mask series slimming cream has reached a cooperation in packaging design, using their professional skills in personal care packaging solutions to produce a customized coating system that makes this product more convenient for consumers to use.
This gel-like substance is spread on the skin through ergonomically designed rolling balls, gently roll, massage the body parts you want to moisturize, and fully penetrate the surface of the skin with nutrients. This kind of complex structure applicator has very high requirements for production, and it must be very precise to ensure that it can not only achieve this highest standard of practicality, but also meet Garnier's requirements for high-quality graphics.At present, patent protection has been applied for this coating system. The system, including the balls, is composed of five small injection molded parts. This special applicator head can release the gel while massaging the skin. At the same time, having an efficient sealing method can also extend the shelf life of the product.