What are the characteristics of cosmetic packaging design


For cosmetic packaging design, its product characterist […]

For cosmetic packaging design, its product characteristics determine that its design is a design that integrates business and culture, art and science, aesthetics and fun. Cosmetics are personal products with more and more direct contact with consumers. It features many varieties and detailed assortments, with each product becoming more and more targeted. Therefore, for a specific cosmetic packaging design, there must be a clearer design direction and publicity objectives, and the product information delivered to consumers should be clear and very clear. It is precise because cosmetics are targeted and targeted, so when designing, they must be positioned and designed before they can become targeted. The packaging design of cosmetics can determine the design factors and design styles according to the different attributes, grades, sales areas, and consumption objects of the products.
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The success of cosmetic packaging design depends on the accuracy of market judgment. Only by conducting comprehensive and serious market research can an accurate judgment and accurate positioning design be made. Market research must:
First of all, it is necessary to understand the consumer's race, age, gender, occupation, status, hobbies, customs, but also the consumer's cultural background, religious beliefs, economic level, living habits, consumer psychology, and aesthetic needs.
Secondly, it is necessary to grasp the proportion of the product in the market and the characteristics and advantages of the product.
The production capacity, scale, equipment, management, etc. of the production enterprise;
Get information about competitors and their position in the competition;
Understand relevant market laws and regulations and the development trend of cosmetic packaging design;
Designers must formulate design goals based on customer needs, market conditions, and consumer trends. Therefore, designers and enterprises are not only the relationship between the service and the serviced but also the relationship of mutual influence and mutual restraint. It is necessary to truthfully reflect the needs of the enterprise, communicate with the enterprise, and establish a consensus.
In short, the designer should observe the product and market effect from a holistic perspective, so that the product has its own unique personality, and must be able to comprehensively consider it from the perspective of the target consumer and at the same time make a comprehensive plan from the perspective of the enterprise. , to create better corporate benefits.

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